AMST Alum Melissa (Mia Chae) Reddy Featured in Allure Magazine
UMD American Studies alum Melissa (Mia Chae) Reddy was recently featured in inaugural Global Beauty issue of Allure Magazine for her cosmetics line, Dehiya Beauty.
“Chae Reddy is an entirely different kind of scientist — she’s a social scientist. She got her undergraduate degree in African American studies before earning her PhD in American studies at the University of Maryland, College Park. “I decided I wanted to look at women of color, specifically black women, growing up in the golden era of hip-hop and how it formed their conception of who they are,” Chae Reddy says.
“What she didn’t expect was to dive into African beauty rituals. But a couple of years after graduation, Chae Reddy was on vacation in Marrakech when she stumbled upon charming little knobby, cotton-covered disks in a market. She learned that they were called mihakkat and that they have been used by Moroccan women to add exfoliating benefits as they cleansed their faces and bodies. Chae Reddy immediately knew she wanted to make the mihakkat available to women in America, as part of a beauty brand that would contribute to a broader understanding of African beauty.”
Congratulations Mia Chae! Learn more about her groundbreaking cosmetics line at Allure.com.